Email marketing for Apple’s Front Row
Tuesday, August 29th, 2006 at 7:09 am by Rakesh
I’m a part-time Macintosh user. It’s a long story, but my wife and I actually got one of the original iMacs as a wedding gift. Yeah, I know, really nice wedding gift (shout out to John!). The best part is that we use it and love it… but I digress. Being involved full-time (and then some) in the “media center” software space and being an occasional Macintosh user, I was intrigued when Apple launched Front Row, a full-screen interface to photos, music, DVDs and videos on the Mac. But I haven’t seen Apple market this very much — no TV ads with mentions of Front Row, not a lot of play in Jobs’ keynotes, etc. I suspect it was the equivalent of someone’s 20% time at Apple and got the greenlight because people at Apple were intrigued by it, but who knows, maybe it was a requirementthat came from the top down.
Anyways, Apples seems to finally be giving Front Row some airtime in their marketing, as evidenced by this e-mail that I received last night:
I’m a part-time Macintosh user. It’s a long story, but my wife and I actually got one of the original iMacs as a wedding gift. Yeah, I know, really nice wedding gift (shout out to John!). The best part is that we use it and love it… but I digress. Being involved full-time (and then some) in the “media center” software space and being an occasional Macintosh user, I was intrigued when Apple launched Front Row, a full-screen interface to photos, music, DVDs and videos on the Mac. But I haven’t seen Apple market this very much — no TV ads with mentions of Front Row, not a lot of play in Jobs’ keynotes, etc. I suspect it was the equivalent of someone’s 20% time at Apple and got the greenlight because people at Apple were intrigued by it, but who knows, maybe it was a requirementthat came from the top down.
Anyways, Apples seems to finally be giving Front Row some airtime in their marketing, as evidenced by this e-mail that I received last night:
